Privacy Policy

Last Updated: April 18, 2014

MyWebGrocer is committed to protecting your privacy. This Privacy Policy (“Privacy Policy”) explains how we collect, use, share and protect your personal information.

This Privacy Policy governs the collection and use of your personal information by MyWebGrocer on this web site, any other web site hosted by MyWebGrocer and any application, product or service made available by MyWebGrocer on behalf of itself or its customers, including its grocery retailer and consumer packaged goods clients (collectively, the “Services”). If you do not agree with any provision of this Privacy Policy, you should immediately discontinue use of the Services.

When you use the Services you may also be subject to the privacy policies of our customers or third party service providers with respect to their use and collection of your personal information.

Information we collect

We collect (i) information provided by you when you register for one or more of our Services such as your name, email address or telephone number; (ii) information we obtain from your use of our Services such as server log information (e.g., your queries, phone number and internet protocol address), device-specific information (e.g., your hardware model, operating system version, unique device identifiers and mobile network information including phone number), and physical location information collected from GPS location data and mobile wireless access points; (iii) information we collect during your grocery shopping sessions such as shopping list contents and ecommerce purchases; (iv) information provided by you when you participate in any promotions or contests offered by us or one of our affiliates; (v) information provided by you when offering feedback or completing profile forms; and (vi) loyalty card purchase information provided to us by our retailer clients.


“Cookies” are small pieces of information sent by a web server to a web browser which enable the server to collect information from the browser. MyWebGrocer uses cookies for a number of purposes such as to enable us to simplify the log in process for registered users, help ensure the security and authenticity of registered users, target advertising, provide mechanisms for online shopping and enable traffic monitoring.

We use both session cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies also enable us to track and target the interests of our users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As noted above, this will restrict the online MyWebGrocer services you can use.

We use tracking pixels and third party cookies on our sites from Google Analytics, DoubleClick, Lotame Solutions, Inc. and other third party vendors. This enables us to gauge the effectiveness of our services, marketing programs and ad targeting.

Click here to opt-out of targeting advertising through our third party partners: Scroll through the list of companies and select “Google” to disable the DoubleClick cookie and/or select “Lotame Solutions, Inc.” to disable the Lotame cookie.

How we use information we collect

We will use your information to provide, maintain and improve our Services, to develop new Services and to protect MyWebGrocer and its users. We also use your information to personalize our Services for you such as delivering more relevant search results and targeted ads. We will also use your contact details to communicate with you on occasion, and we may use your information to send you offers and news from your retailer.

We may combine personal information from one Service with information, including personal information, from other MyWebGrocer Services. For example, when you download our mobile applications, MyWebGrocer obtains your consent to use information for pinpointing technology such as GPS and cell tower information. MyWebGrocer may use and store this information, in combination with other location-based information such as your IP address, billing postal code provided by your carrier or registration location, to provide enhanced location based services, serve location-targeted advertising, search results or other content.

Accessing and Updating your personal information

After you have registered to use Services provided by MyWebGrocer on a grocery retailer’s site, you will be provided with access to a “Preferences” page that will allow you to tailor your communication preferences.

To change your preferences simply click “Sign In” on the top menu bar. Once you have signed in you will see a “Preferences” link on the menu bar. Click “Preferences” and a page will load titled “Update Registration.” If you do not want to receive certain commercial communications from us, please select your choices by using the boxes available on that page.

From time to time, we may contact you by email, telephone or SMS for customer service or satisfaction purposes.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our Services.

Information we share

As a provider of eCommerce and eMarketing solutions to the grocery industry, we pass your personally identifiable information to our retailer partners on whose behalf we host or provide digital services. In addition, we may share your personally identifiable information with third party vendors that support our Services (e.g., email services or customer support tool provider) or our retailer partners’ services. We will never pass your personally identifiable information to anyone else, except to any successor to our business.

We may also share aggregated, non-personally identifiable information publicly and with third parties such as our consumer packaged goods clients and advertisers.

MyWebGrocer displays targeted advertisements based on non-personally identifiable individual activity. MyWebGrocer does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or security incidents, situations involving potential threats to the physical safety of any person, violations of these Terms of Use, or as otherwise required by law.

Other web sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided within the Services, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Notice regarding children’s privacy (Users under the Age of 13)

In response to concerns about protecting children’s privacy online, Congress enacted the Children’s Online Privacy Protection Act of 1998 (“COPPA”), which sets forth rules and procedures governing the ways in which websites may collect, use and disclose any personal information for children under the age of 13. In accordance with COPPA regulations, we do not (1) request or knowingly collect personally identifiable information online or offline contact information from users under 13 years of age; or (2) knowingly use or share personal information from users under 13 years of age with third parties.

It is possible that by fraud or deception we may receive information given to us or pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately delete the information from our servers.

Questions regarding children’s privacy should be directed to us at the contact information provided below.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Safe Harbor Verification

MyWebGrocer adheres to the Safe Harbor Frameworks concerning the transfer of personal data from the European Union and/or Switzerland to the United States. Accordingly, MyWebGrocer follows the U.S.-EU and U.S.-Swiss Safe Harbor Privacy Principles published by the U.S. Department of Commerce. For more information about the Safe Harbor, visit the U.S. Department of Commerce’s Safe Harbor website at


We may update our Privacy Policy from time to time. When we make these updates, we will change the “last updated” date listed at the top of this Policy. If we make material changes to this policy, we will provide a prominent notice here and/or for certain Services, email notification of changes to this Privacy Policy.

Contacting us

For any questions or concerns you may have regarding this Privacy Policy and our information and data collection and use practices, please contact us at

Privacy Policy
Terms of Use
Copyright © 1999 – 2015 MyWebGrocer Inc. All Rights Reserved.

Health Mart Privacy Policy

Effective as of June 4, 2013.

We at Health Mart Systems, Inc. (“Health Mart,” “We,” “Our”) have developed an online and mobile platform entitled, collectively, “Your Pharmacy Online”, (hereinafter “YPO” or “Platform”) and are committed to maintaining the privacy and security of our users’ personal information. Through this privacy statement, Health Mart wants to assure you of our commitment to privacy and security and the efforts we undertake to strive to maintain the privacy and security of your personal information. This privacy policy describes how we collect, use, and disclose information through the Health Mart website and the YPO Platform, which includes the YPO mobile application.

Our privacy philosophy is based on the concept of fair information practices. This means we provide you with notice of how we manage and collect information so that you can have a more informed understanding of how we operate. Our policy regarding the collection and use of your information via this Platform is set forth below. Where necessary, we use the term “Website” to refer to the Health Mart website as seen from a desktop computer through a standard browser or as seen through a browser on a mobile device such as a phone or a tablet, and “Mobile App” to refer to the mobile YPO application purchased through an application marketplace like Google Play or the Apple AppStore.

About this policy

Agreement to Privacy Policy

Your access and use of this Platform is subject to your agreement with this policy, along with the Health Mart Website Terms & Conditions of Use and the YPO Mobile App End User Agreement. By using this Platform, you expressly agree to the terms of this Privacy Policy and consent to the collection and use of information as discussed in this Privacy Policy. If you do not agree with the below Policy, please do not use or access any part of the Platform for any purpose.

Modifications to Privacy Policy

We retain the flexibility to update this policy. We may periodically update this policy to describe how new Website, Platform or Mobile App features may affect our use of your information and to let you know of new controls and features that we may provide you. We will NOT apply changes to this policy retroactively to information We have previously collected.

Applicability of this Privacy Policy

This Privacy Policy sets forth the privacy practices of the Health Mart website and the YPO Platform. Although we strive to provide your local participating pharmacy with your privacy preferences, such participating pharmacy is independently owned and has its own privacy practices. Please contact your local pharmacy for any additional information on how your pharmacy uses your personal information. We do not control your pharmacy’s use of your personal information.

Notice of what information we collect and how it’s used

We collect several types of information:

Personally Identifiable Information

If you provide it to us, we collect and retain personally identifiable information, including, but not limited to, your name, gender, date of birth, telephone number, cell phone number, mailing address, email address and your prescription information (which we collect in the course of providing services to you under the YPO Platform). We use this information in order to assist you with prescription refills at participating pharmacies, with finding a Health Mart pharmacy, with receiving coupons and other offers to use at a participating pharmacy, and/or other communications with your pharmacies and other health care organizations as permitted by law.

Additionally, any personally identifiable information that you voluntarily provide when using this Platform may be used to provide you with information, products or services that you may request from your local participating pharmacy. Communications may occur either via text messaging or email, and you will have the opportunity to set your preferences for certain communications related to your prescriptions within the Platform.

We may also use such information to communicate to you special offers and featured items from your participating pharmacy, Health Mart, our affiliates, partners, and other suppliers and vendors. If you are receiving additional communications and special offers, you may opt out of receiving such additional information at any time by contacting us using the contact information below or as outlined in the applicable communication. We will implement your opt-out request within a commercially reasonable time.

Your local participating pharmacy will also have access to your personally identifiable information you submit via this Platform, and your other protected health information as defined under HIPAA, and will use such information as necessary to provide you the information, products and services that you may request. Your pharmacy has its own privacy practices and YPO has no control over or responsibility for your local pharmacy’s use of information that you may provide to it.

We may also use your personally identifiable information to customize your browsing experience and communicate with you and otherwise respond to your questions and suggestions.

We may share your personally identifiable information with our suppliers and vendors or with other third parties to enable them to provide services for us or to you. We require those suppliers and vendors to comply with all applicable data privacy laws and regulations, including HIPAA. We do not sell, lease or rent your personal information.

Mobile App

When you use Our Mobile App, We may also collect geo-location information to assist you in quickly finding places or receiving relevant location information, such as where participating pharmacies are found. If you do not want the Mobile App to obtain location data, you can disable the location function on your mobile device, in which case you may not receive relevant information. Location information is not saved or stored beyond what is necessary to ensure a consistent and functional application.

We also collect information that identifies the type of device you are using and a unique identifier that identifies you as a user of the Mobile App. Our Mobile App uses this information to enhance your use of the App by: (i) determining the applicable End User License that applies to you, (ii) checking the device’s network connectivity status, and (iii) saving location information about your favorite pharmacies you access on the Mobile App.

The Mobile App can launch certain other applications on your mobile device: (i) if you select an email link in the Mobile App, your email application will be launched; (ii) if you select a phone number, your phone dialer app will be launched.

Cookies and other web technologies

When you use the Site, We use web technologies such as cookies in order to recognize you and your preference information, facilitate better administration of the Platform, and provide you with a better user experience over time. These cookies may be temporary or permanent. We capture the paths taken as you move from page to page (i.e., your “click stream” activity). Information we collect is used to enhance your use of the Platform in ways like these:

To arrange the mobile application in the most user-friendly way
To customize your browsing experience
To analyze trends in Platform usage
To communicate special offers and featured items to you from Us, your pharmacy or other organizations
To respond to your question or suggestions
Temporary cookies are used to complete transactions with this Website and for other purposes such as counting the number of visits to our Websites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this type of cookie tells us such this as whether you’ve visited us before or if you are a new visitor. The cookie doesn’t obtain any personal information about you or provide us with any way to contact you, and the cookie doesn’t extract any information from your computer.

Most Web browsers are initially set up to accept cookies. You can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Site may not work if you delete or disable cookies.

We may also log and track IP addresses for systems administration purposes and for reporting usage trends. Your IP address is usually associated with the physical place from which you enter the Internet. IP addresses are not used to track an individual user’s session or location. This information only helps us determine how often different areas of our Platform are visited. We may combine non-personal information collected automatically with any previously submitted personal information that we may have received from you.

We may also use the services of third parties to provide us with services such as, but not limited to, site analytics. These third parties may view, edit or set their own cookies. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement.

Other Use and Ownership

We reserve the right to share your information collected from this Platform (including personal information) with third parties if required to do so by law or if we believe such action is necessary in order to:

a) conform with the requirements of the law or to comply with legal process served upon us;
b) protect or defend our legal rights or property, or that of another customer or user; or
c) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of the terms and conditions of using this Platform.

We maintain full rights to any information collected through this Website or Platform, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy or applicable law.

SMS Texts

If you choose to receive features or services from Us that require the sending of text messages, we will use your cell phone number as provided to us to send such messages. The below additional terms apply to the text message services.

Your carrier’s standard text messaging rates and other charges, including for data usage, may apply. You must be at least eighteen (18) years of age to use our YPO alert services. If you have any questions, please contact customer service at

To update your general communication preferences, you can go the “View and Manage Your Account” page which allows you to indicate whether you wish to be contacted via email or text should the pharmacist try to reach out to you regarding your prescription request.

To update your communication preferences for refill reminders, you can take the following steps:

1. Navigate to the “Manage Prescriptions” page.

2. Click the “Prescription History” tab.

3. In the “Email Reminder” column, click the “Edit” link for the prescription with an active text message reminder.

4. In the “Edit Reminder for Prescription” dialog box, select “None” from the “Edit Reminder” drop-down menu and click the “Update” button. The status for the prescription for text message reminders will be changed from “Active” to “Inactive”.

Please note that after updating your general communication preferences or communication preferences for refill reminders, you may still receive other text messages, such as, “Rx Ready,” “Refill Reminder” and “Rx Problem” messages if you have previously opted-in to receiving them and have not opted out of receiving those messages.

You can also opt out of receiving all text messages by sending “STOP” to the number distributing the text message. Your carrier’s standard text messaging rates and other charges may apply.

HIPAA at Health Mart

As a key provider of services and technology to the healthcare industry, Health Mart Systems, Inc. and its affiliated companies collectively, (“Health Mart”) have implemented programs to address the transaction standards, and the privacy and security implications of the rules promulgated pursuant to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), as amended by the Health Information Technology for Economic and Clinical Health (“HITECH”) Act, and as may be amended from time to time. However, any protected health information that you may submit via this Platform, as that term is defined in HIPAA, is subject to your pharmacy’s Notice of Privacy Practices and YPO only receives that information as a Business Associate of your pharmacy.


During the registration process at the pharmacy, you will be able to choose your preferred channel of communication (email or text) and types of communication (Rx Ready and/or Refill Reminder). If you choose to change your channel or type of communication, you can do so by updating your preferences on the Website or Platform, which includes the Mobile App.

Access to your information

We will maintain your personally identifiable information and allow you to update it at any time by logging into your account to access your information. We will also take steps to make sure that any updates that you provide are processed in a timely and complete manner.

Additional items

Security of your information

We use recognized industry safeguards to help protect personally identifiable information from unauthorized access or use. If you are required to transmit sensitive to us through our Platform, we will provide you access to our secure server that allows encryption of your data as it is transmitted to us. We will help protect personally identifiable information stored on the Platform’s servers from unauthorized access using commercially available computer security products (such as firewalls and encryption), as well as carefully developed security procedures and practices.

Linking to other Websites

Please remember that when you use a link to go from the Website or Platform to another website, this Privacy Policy is no longer in effect and YPO has no control over those websites or their policies and practices. Any browsing and interaction on any other website, including any website that has a link on this Website or Platform, is subject to the rules and policies of that website. We encourage you to read the rules and policies of the websites you visit to further understand their procedures for collecting, using, and disclosing personal information before providing that website with your personal information.

Important Note Regarding Children

No part of this Platform is directed toward children under 13 years of age and YPO does not knowingly collect or use information from children under 13 through this Platform.

Customer Service and Recourse

If you have any questions about this privacy statement, our information handling practices, or any other aspects of your privacy and the security of information, please send an email to or call us at 415-983-7618. Our mailing address is: Law Department, One Post St., San Francisco, CA, USA 94104, ATTN: Privacy Officer, YPO.
California’s Shine the Light law

California’s Shine the Light law provides California residents with the right, subject to certain exceptions, to receive disclosures about any sharing of their personal information with other companies.

If you are a California resident and you provided your personal information to Us, then, once each calendar year, you may submit a written request for information about the information we shared, if any, with other companies for their use in direct marketing. To submit your written request, please email us at the address above with “Request for California Privacy” in the letter subject line. You must include sufficient detail for us to locate your file; at a minimum, your name and postal address.

Within 30 days of receiving your request, we will send you a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties.